I started my career as a fashion photographer and went on to build and scale multiple businesses.

I work with companies on modern marketing, focusing on strategy, messaging, and execution that drive growth.

A woman with long blonde hair wearing a black leather blazer, a patterned blouse, and blue jeans standing in a room with a large green indoor plant and a wooden table.

Michelle McCormack, Principal Consultant

I have led regional launches for Uber and Instacart. I built Casting Coin, a two-sided marketplace for the fashion industry, and Secret Boston ne of Boston’s largest communities.

Since 2017, my work has focused on emerging technology. In 2021, I was part of the cohort of creators who pioneered the NFT space my sold out pfp collection Fierce Models.

Clients include Live Nation, REI, Sirius XM/Pandora, and Amazon Studios.

Black and white illustration of a salamander with the word "saucony" in lowercase letters and a wavy line with three dots extending from the end of the word.
Black and white cutting board with puzzle pieces on it.
Black and white logo with a large decorative letter L in an elegant script font, enclosed in a square frame. Below the logo, the text reads 'SEKADI' in uppercase letters.
Black and white Smashbox logo with a stylized drawing of a woman's face and the brand name.